A 6-step journey_
Run in order · ~90 days end to end · Steps 1–5 are self-serve
- 01Step 01/06
Confirm your startup qualifies
Confirm eligibility for the program.
2 actionsSelf-serve - 02Step 02/06
Join the AWS Partner Network (APN)
Partner Central account + Software Path.
4 actionsSelf-serve - 03Step 03/06
Create a listing in AWS Marketplace
Dedicated seller account + live product listing.
10 actionsSelf-serve - 04Step 04/06
Complete the Foundational Technical Review (FTR)
Only for ISV Accelerate co-sell — not to sell on Marketplace.
3 actionsSelf-serve - 05Step 05/06
Become ACE eligible
Share 10 qualified opportunities + 2 public references.
3 actionsSelf-serve - 06Step 06/06
Apply for the ISV Accelerate program
Apply, then email the AWS Global Startup team.
3 actionsWith AWS
The ISV Accelerate co-sell checklist_
Getting in is half the journey. The official AWS checklist covers the rest — 4 stages and 24 actions, with AWS’s own time estimates and contacts.
Open the co-sell checklist- 01Build · 8 actions
- 02Co-Sell · 6 actions
- 03Accelerate · 5 actions
- 04Scale · 5 actions
The AWS Startups ecosystem_
Every program the roadmap walks you through — from your first APN registration to co-selling with AWS sales teams.
AWS Partner Network
Join free and enroll in the Software Path.
AWS Marketplace
List and sell to AWS customers.
ISV Accelerate
Co-sell with AWS field sales teams.
ACE Co-Sell
Share opportunities, receive AWS leads.
Foundational Technical Review
Validate your architecture with AWS.
Funding & Competencies
Credits, funding, and competency badges.
Guided by an AWS Advanced Consulting Partner
